Wednesday, November 3, 2010

Verizon iPhone 4 to follow the path of two points to the success or muddledom

 When Verizon iPhone enters the fray early next year with its upcoming iPhone, Verizon has four, the company is an immediate hit with its own current customers, many of whom have been waiting for the iPhone to reach them since the first generation. But that's only half the battle of Verizon, and if you stop there, the battle must be considered half-won the best. In the land of iPhone in 2011, Verizon will have a two-front battle that goes far beyond the tray easy to get from their own customers anxious to jump on board with the iPhone 4. The two ends, with no particular order, will be the battle of Verizon to AT & T for iPhone users, and Verizon's battle with herself.

The first one is easier to understand: two companies, each with a vaguely mediocre networks, offered both the iPhone 4. And while many will make their choice according to their preference for the network of Verizon or AT & T, plenty of others who have not pre-ordered preference is looking for a tiebreaker. That can come from something as generic monthly calling plan or pricing data plan, or something as niche based on the immobilization of options. AT & T has a default advantage as the incumbent (iPhone users will not change if they are the two options are the same), so the dilemma is whether Verizon is willing to aggressively go after users iPhone to be a little less greedy with their prices in the name of winning new customers.
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The second aspect of the battle Verizon Iphone will come from within. Just last year, Verizon embarked on a public road in which he tried to launch the iPhone on a bus, labeling it a "toy imbalance" in the ads because they launched their own pet project, the droid Verizon. Million Verizon customers still chugging away on a generic flip-phone because they know that the droid is not the answer, and all they know about the iPhone is that it is not an option for them, as it has always been AT & T only . The dilemma here is whether Verizon is now ready to throw their own Droid effectively under a bus by promoting Verizon iPhone hard enough to get behind their customers one step ahead and buy an iPhone 4. If so, that means significantly more revenue for Verizon customers, but the company will have to be sufficiently prepared to distance himself from his own Droid first.

For Verizon, being aggressive enough to win these two points of the battle will determine if Verizon iPhone 4 was an infallible success of the carrier, or a confusing shadow of what might have been. More Verizon iPhone ...

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